Partner Article

Ticket sales whatever the weather.

Leading ticket experts, The Ticket Factory, have partnered with award winning digital marketing agency, Fast Web Media, to be the first and only ticketing agency to utilise a multi-award winning, innovative PPC software, that tailors advertising messages depending on real-time or forecast local weather, anywhere in the world.

weatherFIT is a pioneering Pay Per Click (PPC) tool, developed by Fast Web Media, which allows Google AdWords campaigns to be tailored based on real-time or forecast localised climate conditions. The software will add another layer of sophistication to The Ticket Factory’s advertising campaigns, enabling the use of weather information to optimise when and where adverts are displayed.

Weather patterns are becoming less predictable and more extreme and whatever the weather, it all has a direct impact on the bottom line for retailers by influencing a consumer’s decision to make certain purchases, in this case tickets. weatherFIT helps to intuitively improve the overall return on investment by managing a better cost-per-click margin for campaigns.

The Ticket Factory’s Consumer Sales and Marketing Director, Kate Webb said, “weatherFIT is such a unique offering for our clients. So often customers’ decision making depends on what is happening outdoors. If the sun is shining thoughts of attending an outdoor event such as a flower show or festival couldn’t be more appealing. If it’s cold and rainy, indoor activities tend to be a more enticing prospect.

“Having the power to automatically adapt our online sales messages depending on the weather is a really powerful tool. weatherFIT will enable us to target our PPC adverts based on weather conditions, either to affect last minute purchases for both outdoor and indoor events, or to encourage early sales by cross matching our detailed sales analysis against historic weather conditions.”

Fast Web Media’s CEO Mike Flynn said, “We’ve known for years that the weather plays a key role in influencing people’s mood, their buying decisions and their choice in leisure activities, and weatherFIT gives brands a way of capitalising upon that relationship. We’re delighted that The Ticket Factory will be using weatherFIT and have no doubt that this will be a successful relationship.”

About The Ticket Factory:

The Ticket Factory: www.theticketfactory.com or 0844 338 8000. The Ticket Factory is one of the UK’s leading national ticketing agents, selling c2.3m tickets a year for a range of comedy events, concerts, sporting events, exhibitions, theatre performances, visitor attractions and much more across the UK. It is the official box office for the NEC, Barclaycard Arena, formerly the NIA and Genting Arena, formerly the LG Arena and has provided the box office services to Haymarket Exhibitions and the Royal Horticultural Society Flower Shows since 2010. It also secured the contract to be the main national ticket agent for 3A Entertainment; selling show tickets for artists like Eric Clapton WWE and Cornbury Festival. The Ticket Factory sells for top exhibitions, including Crufts, Motorcycle Live, The Gadget Show Live and The Chocolate Festival, As well as top festivals like Leeds, V Festival, Latitude Bloodstock and Download. The Ticket Factory also boasts a dedicated groups booking team who, with over 30 years’ experience, offer a passport to the best live experiences the UK has to offer, with some great discounts and advantages for groups along the way. The Ticket Factory is also a member of the Society of Ticket Agents & Retailers (STAR), which means that customers can purchase tickets with confidence.

About Fast Web Media

Fast Web Media is a data and technology-driven digital marketing agency with offices in MediaCityUK, London and Amsterdam. The company provides clients with award-winning digital marketing services, specialising in traffic driving, technical development, data analysis and innovation.

Led by CEO Mike Flynn, Fast Web Media completed a MBO from Microsoft in 2009 and is now the only company globally offering search marketing services who were previously part of a major global search engine company. FWM has a strategic partnership with the University of Salford Business School for research and innovation in search marketing and social media. www.fastwebmedia.com

This was posted in Bdaily's Members' News section by Fast Web Media .