Member Article

Jesmond digital agency Flow undergoes brand overhaul following expansion

Flow, a North East digital design and development agency, has recently grown its workforce from four to ten staff and expanded to larger premises based in Jesmond.

Now the company, approaching its second birthday, has launched a brand overhaul designed to sustain long term growth and strengthen its competitive edge.

Revamping the website and logo was a priority in Flow’s rebrand. The in­house teams treated Flow as a client, with realistic resourcing reportedly keeping the project on track.

Moreover, the company hired a digital content executive to improve the onsite content and to strengthen its digital marketing offering with copywriting and content marketing services.

As well as reinventing its identity, Flow has launched new communication channels to help increase brand awareness and connect with potential clients. This includes a blog and enhanced social media presence.

Claire Armstrong, client services director, said: “Evolution of the business and its goals over the first two years necessitated a refocused brand strategy and identity. Flow developed so quickly that initial strategies simply weren’t keeping up.

“We can now offer end to end digital solutions to our clients. We already had talented developers, designers and digital marketers; content production was our only shortfall, but we’ve now plugged that skill gap.

Adam McCrory, managing director at Flow, said: “We knew we had to practise what we preach. We looked at our brand image objectively, and came away with a lot of suggestions for improvement. Now our logo and site are true reflections of our brand and the results we can deliver for clients.

“It’s exciting to see the new logo, website design, content, tools and communications strategy come together. Potential clients can now get a better idea of what our creative agency is all about: achieving digital excellence through collaboration.

“We are already on track to double our turnover in 2015, and have plans to grow our team even further in the coming months. Now that the rebrand project is completed, Flow is well positioned to be one of the North East’s leading digital agencies.”

Flow, which counts brands such as Hampden Park, Close House, Speedflex and Buff on its client list, is now aiming to attract new business following the rebrand and expansion. See more at www.flow.co.uk.