Partner Article

PeoplePerHour launches ‘Uber for digital work’

PeoplePerHour, the UK’s largest freelance marketplace, today announce the launch of a new service called SuperTasker after a six month beta testing phase. Dubbed the ‘Uber for digital work’ SuperTasker makes the delivery of digital tasks by a curated crowd of ‘SuperTaskers’ super fast and easy.

Common tasks such as Infographic design, image resizing, photo retouching, quick fixes to templated sites like WordPress and Magento, can be easily standardized and thus don’t require laborious processes like bidding or contest submissions that lengthen the overall completion process. With SuperTasker, the customer simply selects from a list of predefined tasks and the ‘black box’ in the middle does the rest, using algorithmic intelligence to set the market rate, delivery time and allocate the task to the most relevant, available tasker within minutes.

Much like with Uber, SuperTasker removes a lot of the pain of finding the right person at the right time for the job. Existing bidding platforms and contest sites, or ‘gig’ platforms like Fiverr still expect the customer to do a lot of that work and in the end deliver a very hit and miss experience.

Founder & CEO Xenios Thrasyvoulou says: “Once technology gets smart enough it should do a lot of the search and select that you are asked to do yourself today. Eliminating choice is beautiful if you can get the same or better end results. In the Uber analogy, you don’t want to interview your Uber driver, you want them to turn up fast and take you from A to B safely. The same holds with many other micro-jobs such as 1-hour fixes to template sites and quick design edits”

Thrasyvoulou believes that this is the future of work; breaking down larger projects to bite sized tasks each of which can be done by hyper specialized freelancers working in the cloud. “The result is more accurate, cheaper and faster. That’s why it will be disruptive” he adds.

Production and editing of digital assets, from websites, content for those websites and anything inbetween is estimated to be a $1Trillion market*. There are now over one billion websites* hosted at any given time and over 600 million added annually. Much of that work to maintain such websites is still not done in the most efficient way possible, and online marketplaces today have only captured $3 billion of that market to date - in other words, barely scratching the surface. So if Thrasyvoulou is right, there is a huge untapped market to be won.

This was posted in Bdaily's Members' News section by VP .