Partner Article

The Market Creative launches Thomas Sanderson TV campaign

Thomas Sanderson is promoting its conservatory valet service with a light-hearted, humorous TV campaign from The Market Creative.

The 30 second TV ad launches on 20 April 2015 for four weeks on home interest satellite channels.

It opens with a man enjoying reading the morning papers in his conservatory, until his wife announces that Thomas Sanderson have arrived to valet it. He feels that this is his job and sets about competing to clean it. In the end ‘the difference is clear’ and he steps back to admire the much better job that the professionals can do.

The Difference is Clear idea has been applied across all channels including direct marketing mailers, press and radio ads with a month-long campaign on Classic FM.

Sue Benson, Managing Director at The Market Creative said: “We tell the Thomas Sanderson story from specialist expertise to amazing ongoing results with a warm-hearted hint of humour to dramatise the difference between the professionals doing the job, and the non-professional - be that the customer, window cleaner, or anyone with a brush and hosepipe.

“It’s intended to appeal to house proud, discerning conservatory owners and was inspired by the huge effort involved in cleaning every inaccessible inch of their conservatory that the valeting team undertakes.”

Natalie Thomas, Marketing Director, at Thomas Sanderson said: “The Difference is Clear helps us to communicate the meticulous effort our technicians employ to valet a conservatory, from their expert knowledge to specialist materials and equipment such as self-cleaning, eco-friendly products. It’s a new approach for the sector and we love the light-heartedness that helps bring the message home to people who perhaps wouldn’t see the difference that professionals can make.”

The TV campaign was written by Matt Baker and art directed by Matt Haigh (both The Market Creative). It was directed by Ben Tonge through Chief Productions.

The Market Creative won the work in a two-way pitch at the start of the year. The ad was conceived and delivered over eight weeks. The agency first worked with Thomas Sanderson three years ago, producing idents for the company’s first TV sponsorship deal.

This was posted in Bdaily's Members' News section by The Market Creative .