Former England rugby internationals launch new Kings Elite Snacks range

Kings Elite Snacks, the York based sports nutrition company, has launched a brand new range of protein-packed products that will offer consumers an array of tasty and healthy gourmet snacks.

The company, established by former England rugby internationals Mike Tindall and brothers Charlie, Mark and James Simpson-Daniel, will provide a new range that includes a Biltong recipe, BBQ Beef Jerky flavour, and a brand new Pulled Pork Jerky flavour – the first ever British pork jerky launched in the UK.

Acquired by New World Foods Europe in November 2014for an undisclosed sum, Kings Elite Snacks wanted to secure nationwide grocery listings to become the No.1 brand in the UK biltong and jerky market.

The continued growth of the brand has been supported by the agreement with New World Foods Europe, which has enabled the production of Kings Elite Snacks be integrated into its York headquarters. Here, the brand has benefited from its state-of-the-art facilities, received a full brand refresh and brand new product launch.

Specialising in producing low-calorie high-protein cured meats, full of natural goodness, the new products in the Kings Elite Snacks range are an ideal supplement for training or for healthy snacking.

Available to purchase online from £1.99 per 40g pack, each product in the Kings Elite Snacks range is made from the finest and leanest cuts of 100% British & Irish beef or pork.

Marinated and seasoned in carefully selected secret seasonings, each product in the range is expertly cured to give each flavour a unique soft texture.

Charlie Simpson-Daniel, Kings Elite Snacks founder and director, said: “We set up Kings Elite Snacks in response to the bland, high calorie protein bars, that as professional athletes we had to eat everyday as part of our planned diets.

“We are incredibly proud of what we have created as we see our product range as somewhat revolutionary in its approach to the UK snack category. As we are able to offer consumers natural and delicious snacks that have superior nutritional values to sports supplements making snacking a completely guilt free experience!”