Black & Ginger agency - recipe for success

Member Article

Liverpool agency scores tasty hat-trick   

Advertising and design studio Black & Ginger has clearly found a recipe for success, as it celebrates a trio of new client wins in the food and drink industry.

Following the ‘significant uplift’ in sales witnessed by jar manufacturer Kilner as a result of the flagship TV advertisement created by the agency, the firm was commissioned by global kitchen brand Typhoon to create a promotional campaign showcasing the fusion between the brand’s British heritage and Asian aesthetic.

Black & Ginger is based in the Baltic Triangle creative district near Liverpool city centre.

The agency has also developed cookbook-style promotional materials for ACC Liverpool’s new facility, Exhibition Centre Liverpool, in collaboration with Centerplate UK, and will be responsible for developing creative concepts for catering outlets at the venue’s new development, Exhibition Centre Liverpool.

Alex Frech, Black & Ginger founder and managing director, said: “We’ve certainly been keeping busy in the first half of 2015, and we’re delighted to be working with such fantastic businesses, both locally and globally.

“We’ve already proven our skill at creating promotional materials and branding that works for the food and drink industry and are thoroughly enjoying bringing some great ideas to fruition on behalf of these clients.”

Natalie Butler, Sales and Marketing Manager for Centerplate at ACC Liverpool, said: “High-quality catering is a big part of our offering at ACC Liverpool and new facility Exhibition Centre Liverpool, so we needed a creative agency that could really help us showcase this. Black & Ginger understand what we are looking for and we’ve been impressed by the ideas they have put forward so far.”

The creative agency, founded by Frech in 2004, has worked with brands as diverse as Slazenger, Vogue and the NHS. Locally, it also works with Liverpool Vision, the Liverpool Food and Drink Festival and Chester Zoo.

In 2014, the business was responsible for the delivery of the creative campaign for ‘Memories of August 1914’, which saw the Giant Spectacular’s return to Liverpool, an event that attracted more than one million visitors over three days in July.

This was posted in Bdaily's Members' News section by Simon Malia .

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