Partner Article

The Individual Agency launch innovative new website

Leeds based marketing agency, The Individual Agency, has created, designed, built, and launched a fully responsive website for a green packaging manufacturer.

The agency was briefed with creating a website that promoted innovative sustainable polythene packaging solutions, developed by Manchester based DuoUK, to a B2B market in an engaging and innovative way.

DuoUK appointed The Individual Agency to develop the new website for it’s DuoGreen brand after being impressed with the agency’s illustrative designs that made the technical subject matter easy to digest and appealing.

The primary function of the fully responsive site is to showcase the manufacturers ‘green’ innovations and to show an easy-to-follow path through the recycling process in order to communicate the simplicity and ease of the customer journey.

Managing Director of The Individual Agency, Michelle Edgar-Parsons, said: “The aim of DuoGreen is to help businesses achieve their environmental business goals in a really simple way and it was crucial for that to be conveyed through the website.

“We’re delighted with the result – the predominately trade audience are busy and need to access the website on the move, which is why we created a response design with every page adjusting for optimal display so that the information is easily accessible at all times.

“What’s more, whilst the technical subject matter can be difficult to understand, we spent a lot of time coming up with designs that reflected the exciting innovations being created by DuoUK and delivering the content in an engaging, unique, and completely original way.”

Zoe Brimelow, Brand Director at DuoUK said: “Having worked with The Individual Agency for a number of years, I had no doubt they would understand what we are trying to achieve with DuoGreen. To see the DuoGreen site come to fruition in exactly the way The Individual Agency recommended in the very first concept design is testament to how they completely got under the skin of our brand right from the offset and I’m thrilled with the result.”

This was posted in Bdaily's Members' News section by Victoria Bartram .