Member Article

Data blending and business intelligence

Perfect Image delivers tailored solutions and services to organisations across the UK, helping them to improve their businesses through the effective use of IT. Andy Smith, sales director at Perfect Image, discusses data blending, analytics and business intelligence, and how through the company’s new partnership with Alteryx is bringing business benefits to organisations.

Data blending, advanced analytics and business intelligence. They’re all big words in business but what do they actually mean?

Well, take a step back and think about the fundamental aim of any business. It’s to drive revenues and make a healthy profit, simple right? To do so, businesses aim to create and maintain a competitive advantage over their rivals, so that they are successful at retaining their current customers and winning new clientele.

So, how is this done? In order to maximise any advantage over your business rivals you need to make better and timelier decisions. Examples of this could be dropping or increasing prices due to demand, introducing a new product or service to satisfy an unmet need, understanding which audience to market your business to or any number of other pro-active decisions that have a real impact on the success of your organisation.

To make these decisions it is vital that you have the right information readily available to analyse, understand and then take action on. However, for both large and small organisations it has historically been a huge challenge to target the right data in their systems, analyse it efficiently and get the visibility and insight needed to make the decisions that drive competitive advantage in a timely manner.

Business intelligence and analytic solutions address these challenges by allowing for easier information discovery and analysis, making it possible for decision-makers at all levels of an organisation to more easily access, understand, analyse, collaborate, and act on information; anytime and anywhere.

At Perfect Image, we’ve recently added to our product portfolio through our new partnership with Alteryx – a sector-leading high-growth Californian computer software company, creating sector-leading data blending and advanced analytics products. Through this suite of different products, we’re able to recommend and implement the right data analysis software to meet our clients’ business need, meaning our customers are able to unlock the insights gained from business intelligence, as well as harnessing the power of data blending and advanced analytics. In addition, Alteryx’s products interface seamless with our other partnership products – such as Qlik Sense – meaning our customers get a real end-to-end experience with us.

Do you remember being at school and mixing blue paint with yellow to make green paint? The fundamental of data blending is the same; it’s taking one piece of data, mixing it with another, and creating something different and more appropriate - a new output for analysis and evaluation. It provides a way to extract value from multiple data sets and finding patterns between them, providing even more insight for businesses to inform the decision-making processes.

In the past, it would have taken data and business analysts weeks to do this. Now, through our partnership with Alteryx, finding the right data and producing the right insights takes a matter of minutes rather than several days. This timeliness is a huge selling point of Alteryx’s products and something that our customers – both old and new – will massively value, helping them to save time, be more efficient, and bring about real business benefits through this intelligent use of IT.

It’s true there are a lot of different business intelligence and analytics solutions on the market, but not all may be right for your business and the objectives you want to achieve. At Perfect Image, we work with you to understand your business, not just what you do but also how you do it. We take a collaborate approach to understand both your current and future goals, in order to ensure we are best placed to assist you in identifying the most appropriate of the solutions available to meet your strategy and needs. We then show you how the relevant solution can be tailored to your business’ specific requirements, and which of these can provide the biggest return on investment.

Working with Perfect Image will ensure you get the business intelligence and analytics solution that works for your business and ultimately allows you to make better business decisions; and benefit from the competitive advantage, increase revenue and profits that result.

For more information about Perfect Image and business intelligence and analytics with Alteryx, visit: www.perfect-image.co.uk

This was posted in Bdaily's Members' News section by Perfect Image .