Partner Article

Help Your Business Surge with a Redesign of Your Website

The way people view and connect to website layouts is ever-changing. Although the perceptions and what is expected from a website varies from person to person, the obvious requirements are the ease of navigation/layout of a website and how the information is presented to the user, such as interactivity and the amount of text on a page.

Not only should website design surround the customer but it should also bring out the best for a company and support the brand. Surge Marketing Solutions based in Middlesbrough in the North East of England, have years of experience of redesigning websites and ensure that visitors on a website are converted to customers. Here are just a few reasons why your website should get a redesign from Surge.

1. Responsive website design The importance of responsive web design should be top of your list, Google announced earlier this year in April, that websites will be ranked on responsiveness over standard design; this is down to the amount of people searching for sites through mobile and tablet devices. So, responsive web design ensures that your site is able to adapt and respond to the shape and size of the device that it is viewed on so users can view all of the content they need without having to zoom in on areas and so on.

2. Every website design is bespoke No one website which Surge builds is the same; they listen to their client’s requirements and ensure this is reflected on their site. Firstly Surge work through a full design brief with the client to fully understand the purpose of the website and to get an idea on the look and feel of it. They will then plan out each individual page and the navigation of the website. Finally, they provide all of the visual aids so the client can see the complete website before it goes live online.

3. Each website is built on a CMS A Content Management System, also known as a CMS, is an online platform which allows you to update your website as regularly as you want. You have the control of what content is on your site and overtime, once you’ve received training, you’ll be able to change the layout of your site. Depending on your requirements, Surge will select which CMS is best for your business; some of the platforms include WordPress, Magento and Concrete 5.

4.Training

Once your website is up and running, Surge are more than happy to come into your business and provide training on how to use your new business tool. You will be trained on almost everything so you can best utilise your new site such as adding or editing content and images, adding new pages to your site and the more obvious steps such as logging in on the system.

If you are from Middlesbrough or the surrounding areas and are looking for a new website or a redesign for your company visit www.surgemarketingsolutions.com for more information. The team at Surge are highly skilled experts who have been in website design for many years. They have built a strong portfolio of clients including Sunderland City Council, Life Aid Training and Fury Events.

This was posted in Bdaily's Members' News section by Stephanie Hutcheon .