Manchester Airport operator welcomes 'busiest summer ever' with new campaign

Manchester Airports Group (MAG) is launching a new drive to encourage its customers to consider eating, drinking and shopping at its facilities, potentially boosting business for the companies operating in the group’s four airports.

The campaign will use various channels to highlight the products and services on offer at Manchester Airport, as well as East Midlands, Bournemouth and London Stansted airports.

Launching this week, the drive will showcase all elements of the food and retail offering across the four airports, with the group’s retail team hoping the effort will encourage passengers to take advantage of deals and offers.

Stores operating at the MAG sites include coffee chain Starbucks, lingerie boutique Boux Avenue and toy shop Hamleys.

Digital advertising screens will form the core of the campaign. The group’s head of marketing, Chris Barker, commented: “Across our four airports, this is set to be our busiest summer ever and is therefore the ideal time to launch our biggest retail campaign of the year.

“Many passengers are unaware of the full scale of the offering across our sites and the money that can be saved through our retail concessions – be it on sunglasses or refreshments.”

He continued: “The interactive and informative nature of the campaign will hopefully drive awareness of this with passengers and ensure their holiday gets off to the best possible start.”

The drive will run throughout the summer and culminate with the relaunch of a new World Duty Free outlet in Manchester Airport this September.