Manchester agency lands six-figure contract with Harveys and Bensons for Beds

National furniture retailers Bensons for Beds and Harveys have reappointed Manchester firm PRWD as their conversion optimisation agency in a new six-figure deal.

The contract will see PRWD, which has already undertaken a five-month project with both brands, continue to work with the two companies to drive the performance of their websites over the next 12 months.

PRWD’s founder, Paul Rouke, said; “Having already provided valuable consumer insights, leading to significant strategic changes within both businesses, to now be working long term with both brands is particularly exciting for the team and me.

“The potential impact that our Growth Methodology will have on both businesses is huge, and our teams are already working closely together in establishing the roadmap for different streams of testing.”

Members of the team at PRWD, which is based in the Northern Quarter, have experience working with online brands such as Shop Direct and AO.com, according to Paul.

Steve Webster, the head of ecommerce at South African firm Steinhoff International, which owns the Harveys and Bensons for Beds brands, commented: “The PRWD team have an excellent retail pedigree and are undoubtedly leaders in utilising customer insights to drive continual optimisation across ecommerce.

“This relationship forms a key part of the ongoing strategic development of both the Harveys and Bensons for Beds ecommerce proposition.”

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