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Charities choose Communicator for email marketing solution

Institute of Fundraising and ABRSM choose Communicator to take the lead as their email service partner.

Charities the Institute of Fundraising (IOF) and ABRSM have chosen Communicator, a strategic email service partner based in Newcastle to help optimise their performance in email marketing, growing Communicator’s expanding charity sector customer base.

The IOF is the largest individual representative body in the voluntary sector, which helps create an environment for fundraisers to excel. Together with ABRSM - the exam board of the royal schools of music - who support people to progress with music, they will both be utilising Communicator’s services to provide their supporters and donators with email marketing communications.

Communicator, part of the Trinity Mirror group, has already helped other organisations in the NFP sector, such as WWF, Médecins Sans Frontières and Sightsavers, maximise the potential of their email marketing strategy. This is demonstrated by open rates showing results 3% higher than the average industry benchmark for this sector. The success of these campaigns is further evidenced by Sightsavers seeing a rise of 22% in click through rates, doubling the number of donations and increasing funds raised by 154%.

With 3.8 billion active email users online (Radicati 2013), and engagement a key focus for brands in this sector, email serves the perfect digital marketing channel for charities to optimise every touch point possible; helping maximize donations whilst being a cost-effective communications channel.

James Bunting, MD at Communicator, added: “We are really proud that another two charities have chosen Communicator to be their strategic email service partner. This comes on the back of supporting our other NFP clients to achieve significant performance gains this year. The highly personal and non-intrusive nature of a well-executed email program ensures it works as a communications channel for supporters and donators as well as the charities themselves.”

If you’re interested in learning more about Communicator’s product and services, visit the website to request a demo.

This was posted in Bdaily's Members' News section by Communicator .