Bradford’s PPS creates Christmas packaging for South Africa drinks producer

Luxury packaging company PPS has been commissioned by South Africa’s brewing and beverage company Distell to design and produce standout packaging for its Bain’s Whisky brand.

Working with its InnerWorkings sister company in Johannesburg, the Bradford-based business created two luxury Christmas gift packs. One of the packs contains a bottle of Bain’s whisky and two glasses, while the other includes a mobile phone power bank charger.

Each gift pack uses the same design with one half opening through 270 degrees from a hinge point. Once open, it creates a display feature which ensures the bottle is featured at the front, with the value added product offset behind.

The lid then folds back on itself and with the use of concealed magnets holds the pack open.

The packaging, which is printed six colours with a matt laminate finish, features spot gloss varnish in conjunction with foil blocking to enhance the brand logo’s in display lighting conditions.

To differentiate the two gift packs there is an embossing of a silhouette of the bottle and relevant gift, which is re-emphasised on the side with foil blocking of the same silhouette.

Robyn Schäfer, the project and process manager for gifting at Distell Group, said: “It is the first time we have worked with PPS and it has been excellent experience from beginning to end due to their proactive approach, attention to detail and management of the project.

“The finished packs look stunning and they will certainly make the Bain’s whisky even more desirable when displayed on shelf.”

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