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London brewers launch crowdfunding campaign to change the face of non-alcoholic beer

London’s Nirvana Brewery has launched a crowdfunding campaign to fuel its vision of launching a Romford-based brewery to produce alcohol-free craft beers.

With the craft beer movement increasingly gaining popularity across the UK, Nirvana believes it has spotted a gap in the growing market. Wishing to develop ‘delicious tasting yet non-alcoholic beer alternatives’, for a growing number of people choosing to go alcohol-free or lower their intake, the firm is using equity crowdfunding platform Crowd for Angels to generate funds.

The brewers are aiming to dispel the commonly held opinion that non-alcoholic beer is a poorer, tasteless version of regular beer.

Steve Dass, founder of Nirvana, said: “We’re aiming to create something that will be completely unique in this sector of the industry: non-alcoholic beers with all the credentials of a great craft beer. What’s more, we’re aiming to create our beers to be also gluten free, so they’ll be suitable for people with coeliac disease or gluten intolerances.”

Timing could in fact be perfect for Steve after a recent Euromonitor report revealed that the alcohol-free beer sector is set to increase by 26% between 2013 and 2018.

Steve continued: “We want to do alcohol-free beers, following the same standards of craftsmanship that define craft beer. Something that really sets our alcohol-free beers apart from its competitors.

“From the offset we really want to develop a strong brand identity, an identity that looks as good as the beer tastes. Our craft beers won’t be watered-down, alcohol-free versions of an existing alcoholic product, they’ll have an identity that we’re sure will be a hit with retailers and consumers alike.”

“But we need an injection of cash to purchase our specialist equipment and facilities we need to get started on our dream and make Nirvana Brewery the successful brand we want it to be.

“Once we’re up and running, the rewards will speak for themselves and we look forward to raising a glass with our sponsors! We hope that beer-lovers will see the potential in Nirvana’s alcohol- free brewery and urge potential investors to make a pledge towards our crowdfunding campaign.”

Beer-lovers and potential investors in Nirvana’s alcohol-free brewery can find out more and invest in return for equity using the crowdfunding investment platform ‘Crowd for Angels’ here.