Pinkish streamlines order processes with NetDespatch and SellerDynamics

Member Article

Pinkish streamlines order processing with NetDespatch and SellerDynamics

Marlow, 11 November 2015 – Online beauty products retailer, Pinkish, has streamlined its order fulfilment and despatch processes with a fully integrated shipping document solution from SellerDynamics and NetDespatch.

Pinkish despatches around 1,600 orders of beauty products and garments every month throughout the UK and abroad, and has already earned a 5-star rating on eBay for Shipping time. The new solution not only takes care of the fulfilment and prioritisation of all online orders placed on Amazon, eBay and the retailer’s own e-commerce website, but also offers labels integrated into invoices for their selected carrier - Royal Mail.

Order information from all channels is consolidated onto a single screen. Once a parcel is selected for despatch, a single sheet is printed, containing the order details, the customer invoice, and the Royal Mail 2D barcoded shipping label (provided to SellerDynamics by NetDespatch), ensuring that every parcel has the correct paperwork. The solution also produces the required end-of-the-day manifest for the Royal Mail collection driver, and automatically sends the data to Royal Mail’s OBA (Online Business Account) system. Once they have been despatched, parcels can be viewed and tracked online, with tracking information automatically fed back into the appropriate sales channel.

According to Pinkish’s Director, Linda Shirley, “automating our order fulfilment and despatch processes through NetDespatch and SellerDynamics has improved the documentation we produce and made us immediately compliant with the new Royal Mail labelling requirements.”

NetDespatch enhances SellerDynamics user friendly marketplace management tool for online retailers, by providing fully compliant seamless integration with major parcel carriers. It is an almost invisible cog in the automated order fulfilment-to-despatch process. There is no cost to the retailer for the NetDespatch element, yet the integrated solution saves them time and eliminates transcription errors.

NetDespatch is retained by postal and parcel carriers to provide innovative shipping solutions for their customers, especially where integration with their e-commerce system is required. The easy to use secure web-based platform automates the connection between order processing, despatch and delivery, even if the orders are received in one location and despatched from another. Designed for both domestic and international shipping, the solution also enables customer service staff to view and track despatched items online.


Michael Bartley, C8 Consulting, Tel: 0118 949 7750, Email:

Reader enquiries: NetDespatch, tel: +44 (0)1978 367475, email:

About NetDespatch:

NetDespatch is the leading SaaS parcel data management platform for postal and parcel carriers such as Royal Mail, APC Overnight, Yodel, New Zealand Post and Asendia. Recognised as one of the top independent Cloud Computing providers in the UK, the platform currently enables carriers to provide more than 130,000 of their business customers in 114 countries with advanced IT solutions to seamlessly integrate ecommerce websites, sales order processing and warehouse systems at point of despatch. Users can print the correct shipping labels, customs documentation and manifests, and automatically pre-advise their carrier of incoming parcels. For more information visit or follow @NetDespatch on Twitter.

About SellerDynamics:

SellerDynamics provides a web-based automated multi-channel ecommerce solution for online retailers that use the world’s largest online marketplaces, such as eBay, Amazon and Fnac. For more information visit or follow @SellerDynamics on Twitter.

This was posted in Bdaily's Members' News section by Matthew Robertson .

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