Luxury lingerie brand Bluebella appoints Leeds logistics specialist

Torque, the end-to-end logistics services provider, has embarked on a new partnership with lingerie and sleepwear brand Bluebella.

Torque currently manages Bluebella’s wholesale stock overseeing deliveries from suppliers and shipments into its Leeds distribution centre.

The logistics specialist provides a full pick & pack service, bespoke re-labelling and despatch of all sales orders to wholesale and retail customers.

From February 2016, Torque will take on all e-commerce operations, freight and stock outlet management to provide a comprehensive logistics service.

Emily Bendell, founder and CEO, Bluebella, said: “We chose Torque because, as a fast growing business, we needed a provider that was incredibly flexible and keen to support us throughout our current growth period and beyond.”

Founded in 2005 by Emily Bendell, Bluebella boats luxurious lingerie and nightwear collections at affordable price.

Stewart Firth, director of Torque, commented: “We are delighted to be working with Bluebella and look forward to growing with the brand during its continued development.”

Torque is an independent company with a turnover of £60m employing over 900 people across sites in Leeds, Bradford, Wakefield, Wigan and London.

Providing over 1.8 million square feet of warehousing capacity, Torque also works with brands such as British women’s active wear brand Sweaty Betty; luxury knitwear manufacturer and importer Pringle of Scotland; La Redoute the e-commerce specialist for French fashion in Europe; business work wear retailer TM Lewin and hair piece specialist Daxbourne International.

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