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North East fashion entrepreneur launches Geordie baby wear startup

North East fashion retailer John Keddy has launched his own Geordie-inspired baby clothing startup, Geordie Genes.

Designed to dress the region’s ‘bairns’, the experienced childrenswear retailer is launching his own brand, following nine years of selling children’s fashion through his Tynemouth-based business, Children of the Revolution.

The brand name derives from the Geordie Jeans shops, part of North East high streets in the 70s and 80s.

Continuing the trend of paying homage to the region, the Geordie Genes brand comprises well known Geordie phrases, such as ‘Shy Bairns Get Nowt’ and ‘Little Worky Ticket’, which feature across a range of baby vests and bibs.

Designed and manufactured in the North East, the range aims to appeal primarily to the gift market and John hopes the garments make for a novel baby shower or baby gift, from newborn to 18 months.

John, who is launching the range into retailers across the region said: “The quality and attention to detail is first class and designs such as ‘The Bairn’ and ‘Howay Mam!’ are sure to raise a smile.

“We have invested in the branding, design and quality of the garments to ensure the look and feel of the product is appealing. As the tag says they feel geet comfy and look lush on!

“It was important for me to manufacture these items as close to home as possible as I felt a North East themed product should be made locally.”