Member Article

The Anatomy of a Flyer

One of the main troubles when it comes to creating a new flyer is getting started. Most of the time have nothing – it happens to everyone, in fact I’ve had this trouble myself this week. What helped me through this was stripping down to the anatomy of a flyer and working on it section by section.

Heading: Make sure this explains the purpose of the flyer, short and sweet works the best. Make sure it jumps out to the readers, it needs to catch their eye!

Subheading: Optional, but helps to give a little insight on the flyer, pulls your audience in a little bit more.

Content: This section varies the most and is usually dependent on the purpose. What are you making the flyer for? Selling, Offering services, advice, or addressing issues? Make this section as clear as possible. Without beating a dead horse, less is more. Don’t try to cram in too much information as this could have a harmful effect. Keep it clear and always make sure you get to the point.

Call to Action (CTA): What do you want your audience to do after reading the flyer, most cases this will be to visit a website or place but it’s important you make this part clear, otherwise it will just end up as garbage.

Contact: So many flyers and leaflets go through the system that have neglected this part. Whilst not always necessary it’s easily forgotten. How will your customers to contact you? This can also tie in with the Call to Action. Make sure this section is easy to find and clear.

Whilst this only scratches the surface in what is important to include, there’s plenty more you can do with flyers. Always ask yourself what action do you want your customers to take after receiving your flyer.

This was posted in Bdaily's Members' News section by Pink Penguin .