Member Article

Tour De Yorkshire benefits regional economy

Tour De Yorkshire benefits regional economy say 94% of cyclists

A survey of Yorkshire cyclists undertaken this week has shown that 94% believe the Tour De Yorkshire has been positive for both the sport and for the regional economy in its second year.

The poll of over 500 customers of Yorkshire-based cycle retailer All Terrain Cycles showed that just over 1% saw no benefit for cycling, and only 3% believed the event was beneficial for the sport, but had no impact on the regional economy as a whole.

“You might expect cyclists to be positive about the race, as they already participate in the sport, but we never expected the levels of approval for the event and its impact on the regional economy to be so overwhelming, despite the vagaries of the Yorkshire weather,” said Tony Booth, managing director of All Terrain Cycles.

“In total, 97% of respondents said they believed the race is good for the sport, and over 93% said it had a positive impact on the regional economy. As a breed, cyclists tend to savvy, down to earth individuals who can be somewhat cynical of hype around these initiatives, so such an outright approval of the event more than vindicates the continuing investment made by Welcome to Yorkshire. It’s a fantastic legacy of Yorkshire’s 2014 hosting of the Grand Depart and we hope the event is extended to a four day race next year,” he added.

Yorkshire’s longest established cycle retailer, family-owned All Terrain Cycles has cycling superstores in Salt’s Mill, Shipley, and in Wetherby. Selling many of the leading brands including Cannondale, Giant and Trek, the two stores each stock over 1,000 mountain, road and BMX bikes as well as clothing and accessories.

This was posted in Bdaily's Members' News section by Emma Kilmurray .