Member Article

VARTA Batteries appoints Refinery for first UK campaign

VARTA Consumer Batteries, part of the global Spectrum Brands family - a diversified consumer products company - has appointed creative communications agency, Refinery, to head up its first UK campaign.

Working alongside the VARTA UK marketing team and the appointed media agency, Manchester’s Refinery will debut a brand awareness campaign set to challenge battery market giants, such as Duracell and Energiser. Established in Germany in 1887, VARTA, is the market leader for consumer batteries in Germany, Switzerland and Austria and is looking to make the same impact here in the UK.

The campaign will be focused around a five-month TV sponsorship package starting in July, alongside out of home (OOH) advertising in the form of six sheets – digital moving screen boards strategically located on busy roads, inside bus stops and shopping centres - as well mobile proximity advertising.

Commenting on the account win, managing director Nigel Papworth says: “We’re very excited to be helping an international brand with such an iconic history raise its profile within the UK. Our experience with consumer electrical brands, including power tool giant, Black and Decker and vacuum cleaner company, Bissell, will undoubtedly help us to produce an ambitious campaign that allows VARTA to take on the market leaders.”

For further information visit www.refinerygroup.co.uk

This was posted in Bdaily's Members' News section by Lucy Brice .