Member Article

Translation Services More Necessary Than Most Businesses Realise

As it becomes easier and easier to do business in distant offices and previously untapped markets, more and more businesses are coming to rely on the language translation and interpreting services offered by professional translation services. These professional services are in ever-increasing demand as issues of international law and finance require companies to work closely with business partners in other countries, business partners who may or may not have a capable command of the same language.

Why Use a Professional Translation Service

First and foremost, whether you’re negotiating a high-stakes merger, or just hashing out a simple contract, being able to have details explained to you, and the person or people you’re negotiating with, in a familiar language means less confusion and more clarity. An interpreting service can sit down with you and your business associate and help you communicate in a way that is more natural and comfortable. In this way, a professional interpreter is just as important to have on hand as an attorney, or other business advisor. The ability to communicate freely is a key aspect of communicating with clarity, and clarity is certainly of the highest importance when dealing with the business world.

Of course, sometimes you need to have documents or marketing materials translated into another language, which is an excellent time to employ a language translation service. Google Translate and other free tools are sufficient, perhaps for short sentences and individual words, but as of yet, the best online tools often strip context and tone from whole documents, rendering them unfit for professional use. This is where a professional translation service can help. These services can take your documents, marketing materials, and internal memos and translate them into any spoken language accurately and precisely, without losing the meaning or the tone of the original. This is key if you have information going out to branches in different countries. We live in a world where having workers who do not all speak the same language isn’t just a possibility, it’s a common occurrence.

Marketing materials are also a prime candidate for language translation services provided by professional translation services. If you want your business to expand into foreign markets, particularly places like Southeast Asia and Latin America, studies have shown that television commercials, print ad and digital ads are largely ignored by locals if they are not in their native language. In today’s increasingly connected business landscape, it is unwise to leave any market untapped, and in many cases that means translating everything from flyers, to billboards, to television ads.

This was posted in Bdaily's Members' News section by Kirti Vagadia .