Peacocks and River Island to join retail lineup at Flemingate in Beverley

UK fashion brands Peacocks and River Island are set to open at Flemingate Shopping Centre in Beverley.

Wykeland Group, the centre’s owners, announced that Peacocks and River Island have taken 7,100 sq ft and 10,066 sq ft stores which are adjacent to Debenhams and H&M.

Peacocks will open at the end of June and River Island in mid-August.

Dominic Gibbons, managing director of Hull-based Wykeland Group, said: “Flemingate has gone from strength to strength since opening last year and we are delighted to add these brands, which reflect our strategy of creating an offer that complements and adds to what is already available in Beverley.

“Flemingate has successfully extended Beverley town centre, placing the historic Minster and the train station at the heart of the town. Consequently, Beverley as a whole is now much better able to serve the needs of its large, affluent catchment.”

Charlotte Watkins, Peacocks marketing manager, added: “Flemingate’s attractive retail and dining offer, combined with the charm of Beverley as a town, created an extremely desirable location for us to launch a new store.

“It forms part of our ongoing plans to secure promising new sites and we are keen to embed ourselves as part of the Flemingate experience, appealing to local and regional shoppers spending the full day out at this flourishing destination.”

Brands already established at Flemingate include Debenhams, H&M, Wilkinson, Poundland, Trespass, The Entertainer, Greggs, Costa and local independents, Bolo and Guest & Philips.

In addition, Flemingate is also home to the six-screen, 1,000-seat Parkway cinema, an 80-room Premier Inn, and a 500-space multi-storey car park, the largest in Beverley. A new campus for East Riding College and 130 homes will complete the £120m development.