Member Article

Leading employee services provider, Personal Group appoints Limelight

Personal Group, the leading employee services and benefits provider, has appointed Limelight, the independent B2B PR and communications specialist, to manage its ongoing media profile.

Limelight has worked closely with Personal Group over the last two months to strategically plan the launch of its new identity, centred around a ‘work happy’ theme. The concept stems from Personal Group’s belief that if people are happy, they are more productive at work. As such, benefits should be clearly explained through personal face-to-face interaction and be accessible through technology.

Last year, Personal Group spoke to 150,000 of its clients’ employees face-to-face in order to communicate their workplace benefits to drive better engagement with their employer. This unique approach to employee services will form the basis of Limelight’s communications plans.

In addition, the agreement sees Limelight implementing a programme of detailed thought leadership, as well as looking at the importance of technology and how it can be used to communicate with staff members, following Personal Group’s acquisition of Shebang Technologies, which has since been renamed to PG Mobile. Limelight is also tasked with continuing to raise the profile of Hapi, Personal Group’s bespoke app for delivering employee benefits.

Limelight was appointed following a competitive pitch for its creative approach to media relations and understanding of the market place and the appointment highlights a key move for the agency as it continues to build on its credentials in the business services sector.

James Holmes, MD of Limelight commented: “Personal Group is a market leader in the way it approaches employee services, and we will be working closely with the senior team to ensure that its media footprint reflects this. Implementing a communications programme, linked to the business’ strategy, will ensure that we continue to raise awareness of the solutions Personal Group offers the marketplace, and drive recognition for the business with key decision makers in business.”

David Walker, Chief Operating Officer at Personal Group added: “Limelight understood our business proposition and direction from the offset, and impressed us with their commercial creativity at the pitch stage. Having just re-launched our identity, our work with Limelight will be crucial to driving our business forward and building on the success we experienced last year.”

This was posted in Bdaily's Members' News section by David Martin .