Member Article
Saracens enter five year multi-million pound deal with BLK
London-based rugby union side Saracens have entered a multi-million pound deal with Tees Valley-based BLK United Kingdom to provide on and off field playing and training kit.
In a five year partnership BLK’s product range will serve Saracens Women and all nine members of the Saracens Global Network as well as the Premiership and European Cup champions themselves.
Andy Duckworth, chief commercial & marketing officer from Saracens said: ’We are thrilled to be working with BLK and to have a partner that is as keen as we are to develop some exciting and innovative on field and off field product.
“BLK is as forward-thinking and ambitious as Saracens and together we make a winning team.”
The deal follows BLK’s mandate of working with high-profile teams across a range of sports and to launch a bespoke range of non-licenced sports fashion wear.
Ben Houchen, chief executive officer of BLK United Kingdom, said: “Saracens is one of the most high profile names in rugby union and after a stunning season we are delighted to be able to announce this partnership and welcome them into the BLK family alongside Welsh giants Ospreys, England Rugby League, Scotland Rugby League and England Netball.
“BLK is one of the fastest growing sports apparel brands and this partnership is a clear demonstration of our ambition to be the biggest, we believe we are already the best.
“The new Saracens shirt will be unveiled at Saracens Summer Gathering at Allianz Park on Saturday 23rd July and we are certain that fans of the Men in Black will be as delighted by it as the players and staff are.”
Nearly 10,000 teams globally now wear BLK, including national sides such as the New Zealand Kiwis, French giants Stade Toulousain, Fiji and USA Rugby
Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →
Enjoy the read? Get Bdaily delivered.
Sign up to receive our daily bulletin, sent to your inbox, for free.