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Meaning in a word: three reasons why hiring professional translation services boosts business

Differences in language and culture can be an obstacle when it comes to business mergers or business meetings. The problem is communication. According to a report issued by the Economist Intelligence Unit, 75 percent of executives said a colleagues’ ability to communicate internationally was, at best, average, or below average. If an executive does not know the language well, how can they get a business contract? A wrong word may end a merger or ruin a great campaign.

Interpretation is the key. Consecutive interpreting is the most accurate types of interpreting for companies whom need accurate legal interpreting. It allows business heads to pause after a few sentences. Interpreters can ensure the meaning of the words or the cultural influence is not lost, as well. It is better than simultaneous interpreting because two parties are not speaking at once; increasing the chance an interpreter may lose meaning in interpreting.

Consider all implications– The soft-drink company, Pepsi, did not think about how their words could affect a customer. Its advertising slogan was, “Come alive with the Pepsi generation,” in Taiwanese. The slogan means, “Pepsi will bring back your ancestors from the dead,” in Chinese. The slogan did not work. It might have been successful if the company took time to hire a translator who spoke Taiwanese and Chinese. A certified translator could translate those languages into a polished English translation. No one saw see? the faux pas; they could not understand the words’ meanings would get lost in translation ? No one used the slogan; the soft drink company did not realize it would be seen as offensive and insensitive. Companies need to understand all implications of their contracts and messages. This includes those companies that need legal translations. There is a need for professional, certified translators. Companies can avoid embarrassing mistakes in legal translations. Hiring a professional translator from a recognized language translation agency can help protect the meanings of words. It keeps words from losing their meaning in is lost through a bad translation of the language?

Error Check - Many companies need legal interpreting; it is better to hire professionals who will provide consecutive interpreting than simultaneous interpreting and who have experience with legal documents. Giving an interpreter time to translate the message between languages, pausing after several lines or a short segment, helps reduce errors. No one is talking over each other, as this increasing the chances for a word’s meaning to get lost in interpreting. This is important for companies to remember. It is important the cultural message and meaning to be as accurate, as possible, in legal interpreting.

Should you hire a Sworn translator? It may be best to hire a sworn translator through a professional translation company. A good translation agency can provide a translator, who will legally swear the translation they have provided is accurate and it polished. Is it just as good to have a translator? A translator may not guarantee the accuracy of their work. A sworn translator can verify the work is 100 percent accurate in any legal translations and error-free. It may cost more than hiring a translator, but it is worth the cost to have an agency provide professional translation services.

Boost Profits– If the language in a merger agreement is misunderstood, it can influence the business arrangement. It may keep a company from profiting in a merger agreement. A good legal translation may help seal a business arrangement and earn a company thousands in stocks, special property tax options, and cash incentives. Business sales depend on accurate legal translations and need translators with excellent interpreting skills. This way, nothing is lost in translation in legal documents. A hurdle for many business expansion plans is language. Sixty-four percent of businesses surveyed said cultural differences and language differences in translations hurt companies’ business expansion plans. Almost half the executives surveyed said communication issues arose, from bad translations, and the company lost money. The cost of a bad translation can far exceed the price of hiring a translator and could cost a company thousands. Time may be required to draw up a new proposal, and some companies may not have the luxury of more time. This is why it is best to hire a professional translation agency that has professional translators whom do the job perfect the first time; they are skilled in consecutive interpreting and certified.

If you’re looking for professional translation services to help with your project, simply give HLTRAD a call today on 44+ (0) 20 7629 7258.

This was posted in Bdaily's Members' News section by Kirti Vagadia .