Member Article

Healthy product range paying off for sales-savvy Greggs

Newcastle-headquartered bakery giant Greggs Plc has reported 5.6% sales increase for the quarter.

The company attribute the rising popularity of its extended Balanced Choice range of salads and yoghurts as a key supporting in its sustained sales growth.

For the past two years now Greggs has committed to furthering its healthy on-the-go offering.

The retailer’s newly-launched autumn/winter menu includes lower-calorie Balanced Choice bakes and soups, along with a range of new snacks with gluten-free options.

The firm also revealed that it is making good progress with the first stages of its supply chain investment plan, which includes a new new distribution centre in Enfield set to be operational in the coming weeks.

Roger Whiteside, Chief Executive, revealed: “Given trading to date and the outlook, our expectations for the full year outturn remain unchanged.

“As we look to next year, whilst we anticipate some general industry-wide cost pressures, we expect to make further progress against our strategic plan.”

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