Member Article

Sparkling Ice Out-Selling Leading Soft Drinks Brands

U.S. category leader, Talking Rain® Beverage Company, introduced Sparkling Ice, flavoured sparkling water, into the UK and Ireland in April this year, focusing supply in London, Dublin and Belfast as part of the international distribution and expansion development for the brand. After just four weeks on the shelf, Sparkling Ice outsold leading soft drinks brands by more than 24% in a major high street retailer, which is set to increase further across more stores over the coming months.

Currently selling in over 7,500 multiple and high street stores, Sparkling Ice has enjoyed a top five position within traditional carbonate sales in leading impulse retailers, seeing great success, increasing sales figures and positive consumer feedback since its launch. Due to the brands triumph in the markets, they have already agreed to additional distribution with a number of leading retailers, further increasing its presence in the category.

Kevin Klock, President and CEO of Talking Rain Beverage Company, said: “We are delighted to see such great success early on in our expansion in the UK and Ireland and are proud to be able to deliver a ‘better for you’ soft drink choice.”

“Similar to the U.S., we are seeing a cola fatigue and a consumer desire for beverages that deliver on taste and variety without the calories. As a low calorie beverage, Sparkling Ice has proven that you do not have to compromise on taste.”

Sparkling Ice’s 12-calorie drink was initially available in the three flavours: Black Raspberry, Orange Mango and Peach Nectarine, but due to its quick success, a new appetising Kiwi Strawberry flavour has been introduced to be distributed across a number of leading retailers, supermarkets and convenience stores.

Sparkling Ice is available now in select retailers with a Manufacturer Recommended Retail Price (MRRP) of £1.49 in the UK and €1.99 in Ireland per 500ml bottle.

This was posted in Bdaily's Members' News section by Charlotte Smith .