Member Article

CIRCULR launches Kickstarter campaign

“We want to disrupt how people think about watches” says CIRCULR founder, Danny Buck. “Gone are the days of owning just one watch.”

CIRCULR is the new British watch brand on a mission to disrupt the watch industry, making quality, fashion forward watches without unnecessary add-ons, so watches are so affordable that you can afford to have a new one every month.

CIRCULR launched a campaign this week on crowdfunding site, Kickstarter, to raise £25,000 to begin the CIRCULR revolution. The Kickstarter campaign will run through to 4th November.

When asked how the idea for CIRCULR was born, founder Danny Buck, said: “Gone are the days when people own just one watch. CIRCULR is here to shake things up. To get our watches to the right price we cut out the unnecessary add-ons, without compromising on quality. Removing the stuff you don’t actually need, after all when was the last time you were 10,000 metres under the sea? Or in space? I’m pretty sure if you want to check the date you’ll just reach for your phone, so we took all of this stuff out. All these unnecessary extras cost money and raise the price you pay.”

CIRCULR aren’t compromising on quality. Watches are designed in the UK and use the highest quality of materials. Japanese Miyota Movement- one of the best in the world, rose gold, sterling silver plated, 42.33mm face sizes, hardened mineral glass, 3ATM water resistant and genuine leather straps.

“We’re taking CIRCULR directly to the consumers” says Buck. “For me, I feel it’s imperative that brands have a direct channel to engage with their audience, so there’s no middleman here. We’ve cut them out too so that our customers can buy at the best price possible. Watches that would retail for £150-200 we offer direct for just £49. We live in a digital world where brands talk directly to their customers so the only place you can purchase CIRCULR is from us.”

CIRCULR have started strong. Within 4 hours of launching they’d sold their first 100 watches. Backers via Kickstarter can choose a number of rewards that gets them a CIRCULR watch and helps the brand reach its target. It’s risk free too. The CIRCULR project will only be funded if the full amount is received by 4th November. The first 1000 watches purchased will be available for free pre-christmas delivery and additional pre-orders will be delivered in batch two in January.

“Let’s make CIRCULR happen” says Buck.

This was posted in Bdaily's Members' News section by Nic Spindler .