Member Article

Flypay poised to scale following £3.5m Just Eat investment

Hospitality technology business Flypay has sealed a £3.5m investment from food delivery firm Just Eat, who join Time Out as one of the London startup’s big-name backers.

The London-based firm, which recently announced a partnership with Deliveroo, is now set to work on a range of innovations with the takeaway giant and roll out its Flyt hospitality platform across Just Eat’s digital services.

Founded in 2013, the startup’s Flyt platform provides cafes, restaurants and bars with a range of digital services, including bookings, loyalty, delivery and reviews, to help link up a venue’s separate digital services.

David Buttress, Chief Executive Officer at Just Eat, said that the platform has the potential to ‘transform the digital journey’ and that they see ‘huge potential’ in the tech and the startup itself.

He said: “Investing in Flypay will enable us to continue to build a seamless experience for consumers who will be able to order, pay, receive customer care and book delivery through the same product.

“The technology will help us to enhance our offer to casual dining restaurant chains, enabling them to fulfil delivery using Just Eat.”

The investment comes after Flypay closed a £7m Series A round in July 2015 which drew backing from Time Out.

This new partnership and investment with Just Eat will see the pair working on a raft of new innovations which will be funnelled into transforming ‘digital experiences’ for operators served on the takeaway website.

Integrating delivery into operator-owned apps, providing customers with in-restaurant experiences, and looking at ways to make it easier for venues to adopt and utilise delivery technology have all been outlined as areas of collaboration.

Flypay Chief Executive, Tom Weaver, commented: “We’ve enjoyed a phenomenal start on our journey with Flyt. Just Eat is not only one of the world’s most successful and dominant food-tech platforms, but also an amazing technology pioneer.

“This investment, coupled with a strategic partnership with Just Eat, will allow us to rapidly advance our solutions for both operators and suppliers around the world – changing the customer’s digital journey as we know it.”

Tom went on to say that the focus for the Kings Cross business was now to provide digital services to even more hospitality sectors, and build on the groundwork already put in place.

He added: “Flypay’s priority right now is to lay the digital rails to a broad number of hospitality environments, to enable a wide range of technology innovators to create new solutions from the tracks in place. It’s about scale, scale, scale and Just Eat plays an integral part in laying those foundations.”