Artist's impression of Net-a-Porter's new tech hub in White City.

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Revealed: Net-a-Porter’s White City tech hub opening in 2017

Luxury fashion retailer Yoox Net-a-Porter Group has announced it is support the planned expansion of its global tech team with the development of a new tech hub in west London.

Opening in March 2017 at White City Place, the new facility will unify its existing UK tech teams under one roof as part of the Anglo-Italian retailer’s plan to increase its global tech workforce by 20%, encompassing up to 1000 employees across the UK and Italy.

The new hub, which has been designed by British architecture practice Grimshaw, will adopt a collaborative approach to work, with over a quarter of the facility dedicated to adaptive space in what is described as a ‘flexible fit-out’.

“We are thrilled to be working on this new dynamic and flexible fit-out for YOOX Net-a-Porter Group,” said Sir Nicholas Grimshaw, Grimshaw’s Chairman. “We feel a terrific empathy with them and believe their attitude to adaptability and change exactly matches our own.”

YOOX Net-a-Porter Group was formed following a merger between fashion retailers YOOX and Net-a-Porter in October 2015, and has committed to a five year plan to put mobile technology at the forefront of its business along with industry-leading tech innovations.

Alex Alexander, Chief Information Officer at the retailer believes the new west London hub will foster an atmosphere of innovation and creativity that can support the retailer’s growth plans.

He added: “As YOOX Net-a-Porter Group grows, it is exciting to move into a new home for all of YNAP’s UK technologists that will inspire and facilitate creativity and innovation, enabling us to build even better retail and content experiences for our customers.”

The new facility sits within the £8bn White City regeneration project which is set to bring over 2,500 new homes, along with new leisure facilities and offices over the next 15 years.

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