Member Article

Viamaster show their support for Yorkshire Air Ambulance

One of the UK’s leading logistics providers has launched a fundraising drive to support the life-saving work of Yorkshire Air Ambulance.

The rapid response emergency service’s iconic yellow helicopter will feature on the sides of the latest edition to Viamaster’s urban vehicle fleet.

The branding – which includes an appeal to make a £3 text donation to the YAA – was unveiled at the Yorkshire Air Ambulance’s Nostell Air Support Unit near Wakefield.

The new SDC Trailer will become a distinctive sight on Yorkshire’s roads as it makes daily deliveries in cities and towns throughout the region.

Andrew Warrington, Chairman of Viamaster, said: “We hope a lot of people will see the message and show their support for their local air ambulance service. We will also be taking the trailer to events throughout the year to help raise awareness and funds for the charity.

“We are a family business and wanted to show our support for the amazing work of the Yorkshire Air Ambulance. It is a service that anyone at any time could need and, as part of the transport industry, Viamaster recognises the vital service YAA provides, saving lives across Yorkshire.”

Based at a state-of-the-art distribution, warehousing and training facility in Castleford, West Yorkshire, Viamaster has been in business for more than 40 years. The company is one the UK’s leading logistics providers with a fleet of around 50 vehicles operating a UK wide and international service.

You can support the Viamaster fund raising drive by texting YAAV50 £3 to 70070 to make a £3 donation to the rapid response emergency service.

Yorkshire Air Ambulance serves 5million people across the four million acres of Britain’s largest county and carries out over 1,250 missions every year. The charity needs to raise £12,000 every day and is currently replacing its two, ageing aircraft with brand new, state-of-the-art Airbus H145 helicopters.

Kerry Garner, YAA Regional Fundraising Manager, said: “We have been planning this campaign for some time now and it is amazing to finally see the finished design on the sides of the Viamaster vehicle.

“We knew it would look good, but until we saw it with our own eyes, we didn’t realise just how much impact the advertising was going to have! We cannot thank Viamaster enough for this opportunity and are very much looking forward to continuing to work with the team. We’re sure that our supporters will not miss the vehicle on the roads across Yorkshire!”

This was posted in Bdaily's Members' News section by Kim d’Arcy .