Member Article

Children’s project benefits from masterclass in social media

Key stakeholders from a new North East children’s project recently attended a social media masterclass to find out how they might utilise digital platforms in order to better engage with local communities.

The Wallsend Children’s Community, which was launched in July 2016, is a Save the Children led project involving local partners to help enrich the lives of children growing up in disadvantaged areas of the UK based on the Harlem Children’s Zone in New York.

High percentages of youth unemployment and anti-social behaviour, and a general lack of opportunities for young people identified Wallsend as a high-risk area in research conducted by Save the Children and the University of Manchester. Other areas of the UK identified as high-risk include Pembury in the Hackney district of London and areas around Manchester.

In order to help key stakeholders reach out to the local community and get them on board with the project, which will be trialled in Wallsend for 5 years, Children’s Community board members organised a masterclass in social media in conjunction with Blyth-based PR and communications firm, Round Table Solutions.

The session, which was held at the YMCA headquarters in North Shields on Tuesday 29th November was led by Round Table Solutions’ account executive, Leanne Tonks. Leanne, a graduate of both Northumbria University and the Google Squared course in digital marketing, covered topics such as the evolution of social media, how and why social media is a valuable engagement tool for marketers and how to create a social media strategy for business.

Children’s Community coordinator, Wayne Daley said:

“The social media masterclass was really helpful and has allowed the Children’s Community and our partners as a group to consider and focus how we use social media to “nudge” opinion and to really convey our message to young people, funders and the wider community.

“From myself and on behalf of everyone who attended Tuesday’s session, I’d like to extend a huge thank you to Leanne and the team at Round Table Solutions for a really inspiring presentation.”

Round Table Solutions specialises in the provision of full-service PR and marketing packages. Servicing clients across a wide variety of market sectors including manufacturing, education, travel and tourism and not-for-profit, Round Table Solutions prides itself on its versatile approach to high-quality public relations. To find out more, please visit: http://www.roundts.co.uk.

This was posted in Bdaily's Members' News section by Round Table Solutions Ltd .