Member Article

Purple announces strategic agreement with NCR Corporation

December 19th, 2016: Purple, the intelligent spaces company, today announced a strategic agreement with NCR’s Telecom and Technology business.

As a global multivendor services provider, NCR Telecom and Technology partners with industry leading Telecom Service Providers and Technology OEMs to provide comprehensive solutions for wireless, enterprise networking, unified communications, and other advanced technologies. The Purple solution will complement NCR’s WiFi service offerings deployed across multiple industries including retail, travel, hospitality and enterprise businesses around the globe.

Purple’s powerful platform will appeal to NCR’s customers by offering them a high-quality, customer centric, marketing and analytics tool that can be overlaid on the indoor wireless networks that NCR currently deploys, remotely monitors and manages for them. Under this agreement, NCR and Purple will also work together to unlock new value being created by the Internet of Things (IoT) revolution.

Together with Purple, NCR will give its customers the ability to gain a greater understanding of Wi-Fi user social behaviors, monitor ‘in venue’ trends, actively promote its brand to users, identify choke points and high-dwell areas, and enable real-time personalized decision making.

Eric Law, Chief Revenue Officer and Head of Worldwide Sales, Purple comments: “We are delighted to work with NCR. Our worldwide agreement will allow us to deliver rich, connected experiences, business analytics to our respective customers. NCR professionals have completed wireless projects all over the world, and together with Purple, they will provide an additional level of business value allowing those customers to use their physical spaces as a competitive advantage.”

Barry Zipp, director, solutions management and marketing, NCR Telecom and Technology comments: “Our agreement with Purple strengthens our wireless services offering across the globe by adding a powerful data-driven analytics platform. This will create new value for our customers through greater access, insight and engagement with mobile users.”

About NCR Corporation http://www.ncr.com

NCR Corporation (NYSE: NCR) is a leader in omni-channel solutions, turning everyday interactions with businesses into exceptional experiences. With its software, hardware, and portfolio of services, NCR enables more than 550 million transactions daily across retail, financial, travel, hospitality, telecom and technology, and small business. NCR solutions run the everyday transactions that make your life easier.

NCR is headquartered in Duluth, Georgia with over 30,000 employees and does business in 180 countries. NCR is a trademark of NCR Corporation in the United States and other countries.

About Purple http://www.purple.AI

Purple is an intelligent spaces company. It evolved from Purple WiFi, the cloud-based marketing and analytics WiFi software company, to take the lead in real-time analytics and marketing for venues and businesses that want to engage with visitors and understand the use of physical spaces.

Purple refers to this process as ‘Intelligent Spaces’ and can help brands to learn more about their location, customer base and help them to take action.

With 18 million users across 73 countries, Purple works with a range of brands and venues, including Indiana Pacers, Merlin Entertainment, Bloomin Brands, CenturyLink, Molson Coors, Legoland, Jaguar, United Wireless Arena, City of York and TUI.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 960 in 60 countries. Purple employs over 90 full time staff and currently has offices in the UK, US, Chile, Madrid, Singapore and Melbourne with more offices planned.

Huge growth is being seen in all sectors, including hospitality, where people have time to spend online, retail, where footfall tracking is essential, healthcare, offering transparency around service and communication and entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments: small businesses and enterprise customers.

Small businesses can continue to take advantage of Purple’s free guest WiFi product and purchase a cloud software license, which allows open access to marketing and analytics tools.

Enterprise customers have the option of four product lines: WiFi, Location, and two new offerings: Fusion and Provision.

· Purple WiFi is the well-established guest WiFi, analytics and marketing product.

· Purple Location is a location based services product that works to actually pinpoint devices, enable heat mapping, provide zone flow information and enable journey management.

· Purple Fusion is the latest offering, enabling connection to any type of data source, which can then be analysed and actioned. A variety of different data sources will be utilised to harvest information about any physical space.

· Purple Provision is a commercial product more suitable for businesses, enabling a completely secure guest and staff WiFi environment. This uses automatic certificate provisioning instead of WPA or other encrypted WiFi SSID’s, which are intrinsically insecure for a BYOD environment.

Purple Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0) 7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0) 7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0) 7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .