Member Article

Purple and FLEXdata Solutions Selected By Queensland Airports

January, 30th, Purple, the intelligent spaces company, and its fully certified partner, FLEXdata Solutions, have signed a three-year contract to supply guest WiFi and location analytics to Queensland Airports Limited (QAL).

FLEXdata Solutions, a systems integrator located on the East Coast of Australia, installed Cisco Meraki Wireless and Purple’s WiFi solution at four airports owned and operated by the firm. The jewel in the crown for QAL is Gold Coast Airport, which will be a central transport hub for the 2018 Commonwealth Games.

Beau Tydd, General Manager for People and Technology at QAL, said: “Purple has given QAL insights into our passenger and guest traffic in and around our four airports via a well laid out, user friendly browser based environment. Purple and FLEXdata Solutions ticked every box throughout the open market evaluation process.”

Purple’s cloud platform is being used by QAL to improve the customer experience in their terminals. Location analytics reports showing passenger queues and dwell times are helping to improve workflow management and reduce wait times in key zones. The solution has also enabled the business to distribute intelligent, targeted, marketing campaigns to airport travellers in real time.

FLEXdata Solutions was keen to introduce a cloud based offering to its portfolio so that businesses, like QAL, can gain a deeper understanding of their customers and how they move around their space. Purple was identified as a solution that does just that.

The data that Purple’s platform generates, gives businesses providing guest WiFi the invaluable opportunity to interact with their customers in real time, highlighting products, information and rewards that are truly relevant to that individual.

Reports available through a dedicated ‘Purple Portal’ include: repeat versus new visitors, most common visitor origin, number of visitors, type of device used, time spent in the premises, time of visit, key engagement metrics and many, many more.

Purple complements FLEXdata Solutions’ existing portfolio of products and services and provides customers across Australia with an advanced WiFi analytics platform. As a certified partner, the firm will have access to a number of benefits including unlimited NRF licences and lead allocation.

Gavin Wheeldon, CEO of Purple, comments: “It’s great to see FLEXdata Solutions join our growing list of partners based in Australia. Having already secured a three-year contract with QAL, it will be exciting to see where this partnership can take us. FLEXdata Solutions recognises the true value of Purple’s cloud based platform and how it allows businesses to understand more about their physical spaces.”

About Purple: www.purple.ai

Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behavior within venues.

With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.

Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.

Purple WiFi is the well-established guest WiFi, analytics, and marketing product.

Key features include:

Splash Pages - Create branded splash pages with our drag and drop editor Email & SMS - Send emails & SMS based on demographics and behavior Reviews - Connect review platforms and send feedback requests Content Filtering Bandwidth Management Reporting and Insights

Purple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include:

Proximity Marketing - Zone Flow, Journey Management Heatmapping Moving Venues - For Public Transport WiBeacons - Location Hardware

Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .