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US marketers to share overseas trade insights

US marketers to share overseas trade insights at CIM event in Leeds

Experts on marketing to the USA, including a US-based business development consultant, will address Leeds marketers at an event in the city organised by The Chartered Institute of Marketing (CIM) on April 6.

The event, hosted by audit, tax and consulting firm RSM, will outline the shift in culture and new marketing challenges that Yorkshire businesses will face when trading with the USA.

Yorkshire expatriate Steve Clark, a veteran business development and sales consultant, who left his native Leeds for Boston 25 years ago, is coming home to give ‘on the ground’ insights on the US market in 2017. He will sit alongside fellow Great British Marketing consultant Paul Snape who has PR and marketing clients both in the UK and USA.

The pair, who advise clients on marketing and business development on both sides of the Atlantic, will share their recent experiences from the coal face at the breakfast event held at RSM’s Whitehall Quay office in central Leeds.

“The USA is still the biggest opportunity for Yorkshire exporters, and with the upheavals of Brexit, the changing dynamics of exchange rates, and now the seismic change in policy and general culture in the US, the experiences of two marketing and business development professionals working in the US will be invaluable,” said CIM Yorkshire regional board member and event organiser Victoria Boldison.

Chloë Ellis, tax partner and RSM’s head of international in Yorkshire, said: “The shift in trade priorities in the UK and the States has been significant, which can cause uncertainty for existing exporters or businesses looking to develop a trading relationship with the US.

“Whilst the perspective we gain through the UK media is useful, being on the ground and working daily with US clients gives a different viewpoint that gets behind the headlines, and that provides valuable insight for companies planning their future strategies.”

The two hour event will start at 8am and is open to Yorkshire members of the CIM as well as non-members from SMEs who are considering exporting to the USA.

Ms Boldison, who also consults to assist UK companies to internationalise their businesses, added; “The wave of new policies is still rolling out from the White House, and early April will be an interesting time to give ‘on the ground’ feedback to UK firms on the challenges they face marketing to the USA, as well as giving a first hand insight into the changing trade, business and cultural aspects that affect marketing across the pond,” she added.

Those interested in registering for the event should book here via the CIM website as spaces are limited.

This was posted in Bdaily's Members' News section by Emma Kilmurray .