Manchester United go halal with latest Malaysia signing

Manchester United have announced a new global partnership with Aladdin Group.

Aladdin, which owns and operates a Halal-focused e-marketplace, will now work with United to drum up brand awareness and collaborate on engagement projects targeting MUFC’s 659 million followers worldwide.

The firm is headquartered in Malaysia and sells Halalan Toyyiban-compliant products through its website and mobile app to businesses and consumers.

Richard Arnold, group managing director at Manchester United, said of the partnership: “The way in which we shop has changed dramatically in the last decade and the growth in popularity of e-commerce gives customers access to a wide range of global products at the touch of a button.

“As a vibrant, up-and-coming young company, Aladdin Street is at the forefront of the industry, providing consumers with the ability to purchase quality, premium and compliant goods from reputable merchants who have been invited to sell on the site.”

He added: “Its partnership with Manchester United demonstrates the company’s dedication to global expansion.”

The co-founder and president of Aladdin Group, Dato’ Sri Desmond To, commented: “It is a tremendous honour for the Aladdin Group to partner with Manchester United Football Club.

“Our goals and ambitions are closely aligned and will soon become visible to everyone in the very near future through our joint campaigns worldwide.”

He continued: “AladdinStreet.com will be rolling out its services globally in Q1/2017 by featuring products and services from Malaysia and Singapore in the initial stages with more coming on board from its network offices located in 30 countries worldwide in phase one, which covers a population of approximately four billion consumers.

“Manchester United fans worldwide will soon be able to enjoy unique opportunities as well as experience unique benefits and privileges when they shop on AladdinStreet. We are proud and delighted to bring our platform to the world and leverage on the tremendous brand awareness of Manchester United worldwide.”

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