Liverpool FC raise a glass to latest partnership

Liverpool FC have this morning (March 9) announced a new partnership with drinks company Halewood Wines and Spirits.

The deal, spanning three and a half years, will make the Liverpool-based craft distillery an official LFC partner in the UK and Ireland, potentially boosting its export sales and helping to create jobs.

Halewood Wines and Spirits, the company behind the Liverpool Gin and Liverpool Vodka brands, will take advantage of the Reds’ reach on social media and other promotional avenues.

The partnership will also allow Liverpool fans to access Halewood’s spirits and other products at Anfield, including in the stadium’s hospitality lounges and Boot Room Sports Cafe.

The managing director and chief commercial officer of Liverpool FC, Billy Hogan, said: “Halewood Wines and Spirits is a proud, local Liverpool brand with a rich sporting heritage which reflects a great synergy with the club.

“We look forward to a long and successful relationship with Halewood as they continue to grow their brand internationally from our region.”

Halewood Wines and Spirits group CEO Stewart Hainsworth commented: “Halewood has grown up in Liverpool, we’re proud to be here and want to use our growing high-quality spirits portfolio, alongside one of the world’s best football teams, to put an even brighter spotlight on the city.”

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