Partner Article

Purple unveils free WiFi product

Purple Free sets new market standard and covers all legal considerations

Purple, the intelligent spaces company, has today announced its brand new free licence product, which delivers more advanced functionality than other paid-for utility WiFi solutions on the market.

The WiFi and analytics provider made the bold, yet strategic move to disrupt a market that continues to charge unnecessary fees for WiFi services with limited capabilities, by launching a cutting edge free solution with market leading functionality. Purple Free enables venues and businesses to acquire a seamless guest WiFi service that adheres to the Corporate Data Protection Policy, simplistic login, branded splash pages and a glimpse of Purple’s customer insights, without expense.

Purple specialises in delivering a WiFi solution that generates real-time analytics and marketing for brands that want to engage with visitors and understand the use of their physical spaces. Through the process of creating ‘Intelligent Spaces’, Purple can help businesses around the world learn more about their location and customer base, and help them to take action.

Commenting on the new free product, Gavin Wheeldon, CEO of Purple, said: “Purple Free is sure to cultivate fresh opportunities and cement our place as the leader for WiFi and analytics. Customers simply don’t need to pay excessive costs for a simple guest WiFi solution and with Purple Free, the price tag is instantly eliminated and the product is of a superior quality.

“Many of the old guard utility WiFi vendors sell on the fear around lawful intercepts, privacy and data sovereignty which are all serious concerns that a venue operator should consider. Purple Free covers all of these legal considerations by acting as the service provider, it also offers the ability to completely brand the experience making sure their customers feel a connection with the venue they are in rather than a disconnected WiFi provider.”

Those using Purple’s Enhanced Licence have access to CRM data, custom reports, social engagement tools, marketing features and connectors such as TripAdvisor, which have all been proven to deliver significant ROI. However, Purple Free customers can be shown the detailed analytics that have been collected about their venues and customers if they wish to understand the value of Purple Enhanced.

Through offering a high quality, free product, both Purple and its network of partners will have a stronger penetration into their target markets when competing with other providers. Purple Free is a justifiable choice in terms of value and proficiencies, plus it gives the customer the chance to gain insights and make a return on investment at a later date by upgrading to Purple’s enhanced product.

Customers of Purple Free can be shown a library of analytics about their own location and customers, making the portal demonstrations for Purple Enhanced more personalised to each specific brand. The complete list of features for both the Free and Enhanced licences can be found on Purple’s online pricing page.

Gavin adds: “Purple was the first of its kind in the marketplace. We’ve always strived to be at the forefront of the market in terms of technology, innovation, staff and product development, and the launch of Purple Free will mark an exciting new chapter for both us and our global partners. By introducing a free of charge solution that exceeds any other solution on the market, it allows Purple to accelerate to the next stage of success in our business journey.”

About Purple: www.purple.ai

Purple’s solution allows businesses to monitor their physical spaces and actively promote their brand, while providing valuable insights into customer behaviour within venues.

With over 20 million users across 125 countries, Purple works with a range of brands and venues, including Legoland, Jaguar, United Wireless Arena, City of York, TUI, Centurylink, Outback Steakhouse, Pizza Express, British Land, Merlin Entertainments Group and the Indiana Pacers.

It has a global agreement in place with Westcon Comstor, in addition to an active reseller base of over 1,200 in 102 countries. Purple employs over 100 full time staff and currently has offices in the UK, US, Spain, Australia, Singapore and Chile, with more offices planned.

Purple is experiencing growth in multiple sectors, including hospitality, where people have time to spend online; in retail, where footfall tracking is essential; in healthcare, offering transparency around service and communication; and in entire cities moving towards the Internet of Things.

Purple divides its offering into two specific segments; WiFi Solutions and Location Services. Free and Enhanced licenses are available for both WiFi Solutions and Location Services.

Purple WiFi is the well-established guest WiFi, analytics, and marketing product.

Key features include:

Splash Pages - Create branded splash pages with our drag and drop editor Email & SMS - Send emails & SMS based on demographics and behavior Reviews - Connect review platforms and send feedback requests Content Filtering Bandwidth Management Reporting and Insights

Purple Location is a location based services product that works to actually pinpoint devices within physical spaces. Key features include:

Proximity Marketing - Zone Flow, Journey Management Heatmapping Moving Venues - For Public Transport WiBeacons - Location Hardware

Press contacts:

Lloyd Gofton - lloyd@liberatemedia.com - +44 (0)7919 353 484

Justine Holman - justine@liberatemedia.com - +44 (0)7808 608416

Catherine Goddard – catherine@liberatemedia.com - +44 (0)7720 635048

This was posted in Bdaily's Members' News section by Justine Holman .