Sale Sharks announce 18-month signing with UK’s biggest Nissan dealership

Sale Sharks have announced a new partnership with West Way Nissan.

As part of the 18-month agreement, the dealership will have both marketing and branding rights with the Premiership rugby club.

In return, the Sharks have received seven Nissan cars for staff.

Dealer principal Dave Gordon, a longtime fan of the club, said: “We wanted to look at sponsoring another big club in sport, following Nissan’s successful partnership with Manchester City, and are delighted to announce this partnership with an elite Premiership rugby club.

“One of our first moves was to pass on four Nissan Jukes to support staff, two Nissan Qashqais for managers and one seven-seater X-Trail for community use.”

West Way Nissan is also now a member of the Sale Sharks Business Club, a growing arm of the side’s corporate offering.

Additionally, the dealership will introduce offers for Sale Sharks fans, including paying for the value of a season ticket when a supporter buys a Nissan.

Sale Sharks’ commercial director, Mark Cueto MBE, commented: “It’s great to have West Way Nissan in Manchester on board.

“Our staff are already enjoying the fleet of cars that the dealership donated and we are looking forward to the next 18 months of this partnership.”

The North West club’s latest corporate tie-up means it now boasts commercial partnerships with a range businesses, such as web hosting firm UKFast, office supplier Printerland, auto brand Bentley and brokers Bollington Insurance.

West Way is currently the biggest Nissan dealer group in the UK.

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