Liverpool FC to ‘create opportunities’ in China with latest signing

Liverpool FC have struck a new deal with Tibet Water Resources Ltd.

As the club’s official regional water partner in China, Tibet Water Resources will collaborate with LFC to create new experiences for both Reds fans and consumers.

The agreement will also see Liverpool grant Tibet Water a number of marketing and promotional rights, including support with digital and social channels and access to players and club legends.

The clu’bs chief commercial officer and managing director, Billy Hogan, commented: “We are proud to welcome Tibet Water to the LFC family as a regional partner in China.

“We have so many supporters here in Asia as we’ve just seen from two sold out matches last week in Hong Kong.”

He added: “We look forward to working together with Tibet Water to create opportunities to further engage with our supporters whilst helping to further build their brand in China.”

Tibet Water executive director Sunny Wong said: “This marks a major milestone in Tibet Water Resources Ltd.’s development.

“We are proud to be Liverpool FC’s Official Regional Water Partner in China, one of the world’s most renowned football teams with a massive fan base around the globe.”

He continued: “The partnership with Liverpool FC will further enhance the influence and value of the water brands under Tibet Water Resources Ltd., which will pave the way for extending our footprint in the international premium mineral water market. We look forward to working with Liverpool FC to create unique experiences for both fans and customers.”