Member Article

Born in Bradford returns to Kirkgate Shopping in a bid to involve more local families

The UK’s largest study into the health of babies, Born in Bradford, is returning to Kirkgate Shopping as part of their 10th birthday year activities, to encourage more families to take part in their ongoing studies.

The Born in Bradford study, which has involved 13,500 children across the district, began in 2007 and has already provided new insights into the health of babies and primary school children that have been shared across the world.

Staff from Born in Bradford will be in the centre from 21 – 25 August, between 11:30am-1:30pm and will be asking families to participate in its two studies. BiB: Growing Up is a study designed to collect information on the health and wellbeing of Bradford families in order to improve health services and develop research.

The second study – Born in Bradford’s Better Start (BiBBS) is a new programme working with families in the Bowling and Barkerend, Bradford Moor and Little Horton areas to help give children the best possible start in life by supporting and informing families expecting babies or those with children under four.

Catherine Riley, centre manager at Kirkgate Shopping said: “We welcome BiB back to the centre after their successful 10th birthday celebration back in April, their studies are so important in developing the health services and overall well-being of families in our city. As a long-established business in the city we make it a key priority to support the next generation, particularly when it comes to their health.”

Dr Rosie McEachan, director of the programme, added “We’re looking forward to signing up more participants for our studies. Our findings have already helped and educated thousands of families across the city and we plan on continuing our work long into the future.

“Kirkgate Shopping has been most supportive of our activity and we’re delighted to be working with them once again. It’s easy to get involved, all we’re asking is for people to come chat to us on the mall!”

The BiB team will be on the mall, outside Primark.

This was posted in Bdaily's Members' News section by Approach PR .