DS.Emotion expands into place marketing with new division

Digital marketing agency DS.Emotion has launched a new division to provide place marketing strategies.

Led by Katie Bibby at the Leeds-headquartered company’s Manchester studio, DS.Emotion said the Place Activation offer aims to maximise community engagement and create a strong sense of place across commercial and residential developments or destinations.

Katie, who is qualified in estate management and has experience in live events, said: “DS.Emotion has a strong reputation in the property market and we identified Place Activation as a natural step in completing the lifecycle of effective place marketing.

“Creating an image and roll out strategy for any given development is critical in attracting the right tenant mix but sustainability is equally important to its long-term success and asset value.”

She continued: “Our service also links intrinsically to the ultimate value for occupiers. Place Activation has a positive ripple effect on the people who work or live at these properties, as well as landlord and business owners.

“It supports increased employee productivity and concentration, heightened job satisfaction, encourage interaction and networking opportunities as well as improvement of corporate image for businesses.”

Under its new Place Activation service, DS.Emotion delivers events themed around health and fitness, entertainment, participation, seasonal celebration and sensory, among other themes.