Sheffield United signs three-year deal to provide 'positive impact' for next generation of players
Sheffield United is extending its partnership with South Yorkshire business SteelPhalt, which will provide a boost for the development of young players and the Ladies section of the club.
SteelPhalt, based in Rotherham, has been developing and manufacturing high performance asphalt products for roadmaking in the UK industry since the 1960s.
In a three-year deal, SteelPhalt will continue to boast the naming rights of the Football Club’s Academy at Shirecliffe and will extend its sponsorship across the United Ladies section of the club, which includes the Regional Training Club, helping develop junior female players.
United Ladies won their league last season and are currently doing well in the FA Premier Women’s League Midlands Division.
Sheffield United’s Academy has been recognised by the FA Premier League for its ability to provide youngsters with the skills required to forge professional careers.
The academy counts the likes of Premier League players Kyle Walker, Matt Lowton, Harry Maguire and Dominic Calvert-Lewin as graduates.
Martin Gray, SteelPhalt’s business manager, said: “SteelPhalt has a strong tradition of involvement within the local community. In addition to helping to make our region’s roads safer through the products we supply, we like to get to know the people who live in our area too.
“So, each year SteelPhalt is involved in a range of initiatives with the community. By extending our agreement with the Academy and extending across the Ladies organisation, we are really excited to see how our investment can positively impact on the careers of some of these talented individuals.”
Paul Reeves, United’s head of commercial, added: “This is a significant investment from SteelPhalt and a long-term commitment to our next generation of players, both male and female.
“The Academy plays an integral part within the club and it goes without question the rising importance and profile of ladies’ football on a global scale. We would like to thank Martin and his colleagues for their valued contribution.”