Maker of James Bond's jumper announces launch of first US store in New York

N.Peal, the British heritage fashion brand, has announced the opening of its first US store in New York City on 19th February.

Located at 952 Madison Avenue, the new store will be located at the centre of New York City’ luxury retail district.

With a history going back to 1936, the specialist cashmere retailer has seen its cashmere jumpers worn by icons ranging from Marilyn Monroe to James Bond.

N.Peal is based at Beamsley, near Bolton Abbey in the Yorkshire Dales and is run by entrepreneur Adam Holdsworth.

The Madison Avenue store will take N.Peal’s total number of stores up to seven.

Adam Holdsworth, managing director of N.Peal, commented: “2018 is set to be a stellar year for British luxury brands, and especially for N.Peal.

“Recent years have seen us open new stores in Piccadilly, Mayfair and Covent Garden and launch a US retail website.

“We’re proud to announce the introduction of the New York store to the growing N.Peal family, and deliver a slice of British luxury to the US market.”

Nat Peel, the founder of N.Peal, originally launched his own range of British luxury clothing after being stationed in the Shetland Isles while in the military. Noticing the high quality of wool produced from Shetland sheep, he began selling sweaters knitted from the wool in the flagship Burlington Arcade store in London’s Mayfair.

Following the end of the Second World War, Peal introduced cashmere to the production process.

In recent years, N.Peal has been appointed by the makers of the Bond franchise to commission a series of specially-made cashmere jumpers for the character James Bond in the 2012 film Skyfall and 2015 Spectre.

Holdsworth, who bought the business in 2006, added: “Following a successful 2017, in which sales soared to £15m, the time is right for us to launch our exciting Madison Avenue store that will in turn support online growth.

“As N.Peal goes from strength to strength, it’s clear that British luxury has a firm hold in the international market, a position that can only increase as heritage brands like N.Peal expand overseas.”

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