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Manchester entrepreneur launches Media Sound Wave

Wilmslow media entrepreneur, Heather Cassidy, is launching Manchester’s newest business and lifestyle media brand, ‘Media Sound Wave’.

Media Sound Wave will produce two video format shows each week, one focusing on the North West’s business community and one on lifestyle. The content will be hosted on social media and the brand website, edited by an experienced team of TV and radio producers, led by Heather.

Heather, who studied media production at Salford University and went on to work in radio production, is launching the brand in response to what she believes is an opportunity to marry the quality business coverage of traditional media, with the flexibility and access of social channels.

She explained: “The idea for Media Sound Wave came from the many business networking events I’ve attended over recent years, where people have been interested in my background in the media and asked me why there wasn’t more quality regional business coverage available through social media. People want the authentic expertise of the business community, but to access that content on their own terms, whenever they want.

“That’s where Media Sound Wave comes in, creating conversations where people can share knowledge and experience with each other. We’ll be hosting in-depth conversations for the North West business community, about the topics that matter to them, as well as lifestyle shows. We’ll be using social and search to ensure the content is easy to find so people can return to topic whenever they need to, like a knowledge bank.”

Media Sound Wave is available now via www.mediasoundwave.co.uk and facebook.com/mediasoundwave.

The first business shows will cover the future of media, the rise of mobile gaming, and cryptocurrency, while the first lifestyle shows will cover child anxiety and the Smoke Free Manchester campaign.

This was posted in Bdaily's Members' News section by Robert Ellen .