Fulham FC sign record shirt sponsorship deal with Dafabet

Fulham FC has announced that global betting brand Dafabet as the club’s new Main Team Partner in a two-year record shirt sponsorship deal.

This Main Team Partner announcement coincides with the launch of the Club’s new 18/19 adidas home and away kits, which will carry the Dafabet logo on the front of the shirts worn by the First Team for the 2018/19 Premier League campaign and the Fulham FC Women’s team.

As well as presence on the front of playing shirts, Dafabet branding will be visible around Craven Cottage on matchdays and across the Club’s social media and digital channels.

There will also be engagement opportunities for Dafabet to reach the Club’s domestic and international fan base.

Casper Stylsvig, chief revenue officer of Fulham FC, said: “I am delighted that the Club has been able to benefit from the team’s tremendous success of last season’s promotion to the Premier League by securing a record shirt sponsorship deal.

“We look forward to enjoying our return to the top flight with Dafabet and working with them to continue to grow the Club’s brand globally.”

Dimitris Karatzas, CEO at Dafabet, commented: “We are delighted to continue our long-lasting presence in the Premier League by partnering with a club full of heritage and tradition.

“While the relationship is in the early stages, our initial discussions with the club’s officials have given me every confidence that we share the same passion for football, we’re looking forward to a fruitful and successful partnership.”

John Cruces, head of sports marketing and sponsorship at Dafabet, also added: “We’re very proud to announce our partnership with Fulham Football Club who are steeped in tradition being London’s oldest club.

“Being one of the most recognised Asian brands it was very important to us to continue to be seen in the most watched league in club football, especially seeing more new gaming brands entering football of late.

“We’ll be bringing the highest level of experience to the partnership and will engage with both the club and fans, working towards common goals. It goes without saying we look forward to forming a successful relationship, roll on the new season.”

A team of specialist lawyers at Walker Morris advised Fulham FC on the two-year shirt sponsorship deal.

Katie Reed from the Walker Morris Sports Team said: “We are pleased to have advised Fulham FC on this latest sponsorship agreement. The agreement comes at an exciting time for the Club, the fans and Dafabet after the Club was promoted following its win in the Championship play-off final. We are delighted to see Fulham FC back in the Premier League.

“The Walker Morris Sports Team continues to demonstrate its national reputation for managing complex football agreements, with this being the second Premier League shirt sponsorship deal completed within the last 10 days. It is this type of experience which adds value for our clients and reinforces our specialist commercial sports offering.”

Looking to promote your product/service to SME businesses in your region? Find out how Bdaily can help →