Lifestyle app announces £2.5m Seedrs investment round and new services

Revealed this morning (August 13), tech wellness app, Urban Massage has revealed its plans to launch a new suite of wellness services from September 2018.

The product expansion will help Urban Massage make the transition from massage to a more holistic service, focusing on helping people cope with their busy lifestyles.

Following the new service, Urban Massage has also launched its public crowdfunding campaign on European equity investment platform, Seedrs.

In total, the company is looking to its community to raise £2.5m and has, so far, attracted over £2.3m from pre-registered customers, staff and practitioners.

Urban’s CEO and co-founder, Jack Tang, said: “We’ve got to where we are because of our super invested community of staff, customers and the therapists who use our platform.

“We’re excited to work with Seedrs to provide a chance for them to be part of the journey in an increasingly meaningful way.”

Funds from the round will be used to help accelerate their growth as they work towards the rapid roll-out of the new wellness suite.

Since Urban Massage’s launch in 2014, the company has recorded over 330,000 treatments, and built up a strong base of loyal customers, including 10,000 monthly active users and a 70 per cent repeat rate across the board.

By the end of 2019, Urban Massage aims to offer a full self-care suite, including fitness, beauty treatments, and medical services like osteopathy and physio.

By 2020, Urban intends to move into more touch points - including digital services, self-care products and city hubs.

Antoine Nussenbaum, partner and co-founder of Felix Capital, commented: “We have been delighted with Urban Massage since our initial investment and see a real demand in the market for their product as evidenced by the strong interest already.

“We are confident that their smooth transition into a more holistic curated wellness destination under the Urban brand will continue to go from strength to strength. We fully support them in their vision to make wellness available to everyone.”