Leeds search agency appointed to drive London-based City Lit's sales and SEO

London-based education provider, City Lit, has appointed Jaywing’s search agency, Epiphany, to manage its SEO and drive an increase in online sales of their courses.

City Lit were looking for an experienced search agency to drive its online strategy forwards, focusing on technical SEO for a planned site migration, as well as a content and PR strategy.

Epiphany’s established credentials as a search agency as well as the breadth of their offering across SEO, content marketing and PR, won them the pitch.

Chris Jones, director of sales and marketing at City Lit, said: “We were keen to partner with a respected name within the search industry that could truly help boost our online visibility and bring more people to the courses we offer.

“While we’ve regained search visibility from our last site migration, we recognise the need for a robust ongoing strategy which takes into account PR coverage and highly-relevant content at key stages of the customer journey.

“It was important for us to work with an agency that combines sector experience and expertise with a transparent approach, and we’re pleased to say that Epiphany is that agency.”

With organic search traffic as one of its main sales drivers, City Lit wanted to ensure they were partnering with a leading agency in the search sector which had a fully transparent and open approach to working.

Tom Salmon, Epiphany’s managing director, concluded: “We’re delighted to partner with an organisation that understands the value of SEO as a business investment.

“We place a strong emphasis on being fully transparent on our plans, activity and reporting, and this was clearly an important factor in City Lit’s decision to work with us.

“We look forward to identifying new and exciting opportunities for City Lit to grow their online presence and make a real difference to their business.”