‘Free-from’ snack brand targets growth with £350k crowdfund

Free-from food company Creative Nature is hoping to raise a six-figure investment and take its business “to the next level”.

The Molesey-based company launched a £350k campaign on crowdfunding platform Seedrs to help it develop new products, increase its visibility at food and trade shows around the world and grow its team.

Julianne Ponan, CEO of Creative Nature, has worked to re-mould the company since taking over six years ago.

An allergy sufferer herself, Julianne’s aim was to create a successful free-from food brand offering healthy and safe snacks, mixes and superfoods for those with allergies and food intolerance.

Today, the firm’s products are stocked by a number of big retailers, including Asda, Co-Op, Sainsbury’s and TK Maxx, and exported to countries such as Iceland, Malta and Jordan.

Julianne said: “We’re aiming to raise £350k to take Creative Nature to the next level of business.

“The reason we’ve chosen crowdfunding is we feel it’s authentic to our brand and to our history.”

She continued: “It’s been individuals and fellow small business people who have encouraged me and my team from the early days, so this feels like a great opportunity for them to be more involved as they can invest for as little as £10.

“We have a vision of being the go-to free from snack brand in the UK and beyond and it’s time to grow.”

Creative Nature’s Seedrs campaign went live today (August 20) and will run for 60 days.

Speaking further, Julianne said: “This is an exciting time for us and we’re hoping our loyal customer base and friends in business will support us.”