Member Article

ORGANIC COTTON TAKES CENTRE STAGE AT SPREADSHIRT

Spreadshirt is the first print-on-demand player in Europe to place organic cotton at the front and centre of its own collection. This strategic move is in response to changes in customer preferences.

The self-expression ecommerce company has been offering sustainably produced organic products from various well-known suppliers such as Stanley / Stella and Continental Clothing since 2012. Currently, around 15% of all the apparel at Spreadshirt is available in organic cotton.

Now Spreadshirt is launching its own Premium Organic Line, made from 100% certified organic cotton. This move will enhance the house brand and reflects the company’s position as the European market leader.

“The ecological footprint of textiles is more than just an entrepreneurial responsibility to the environment - it is increasingly becoming the decisive purchase criterion for many customers,” says Christian Patrick Meier, Director Assortment and Purchase at Spreadshirt.

He continues, “This is true in the print-on-demand market too. Customers want to know about the origin of the textiles they’re wearing, along with attractive pricing! With the new Premium Organic Line, we are leading the market with fashionable fit, comfort and the use of environmentally friendly textiles”.

This was posted in Bdaily's Members' News section by Philip Rooke .